November 30, 2021

Kryptek: Can you get it done in three weeks?

When I began my collaboration with the Kryptek team, it was immediately evident that our shared vision and commitment to excellence would lead to a fruitful partnership. Kryptek, renowned for its innovative tactical and hunting apparel, resonated with my core values of relentless pursuit and innovative spirit. 

Our initial meeting transcended a typical business encounter, evolving into a dynamic fusion of like-minded individuals committed to adaptability, strategic thinking, and unwavering quality.

A Tale of Strategy, Synergy, and Swift Success

The challenge presented by Kryptek was formidable. Their transition from Big Commerce to Shopify, poorly managed by a previous web team, had resulted in significant revenue losses. This situation called for more than a mere fix; it demanded a comprehensive overhaul, a digital rebirth that could revitalize their online presence.

The strategy we crafted was multifaceted, encompassing a fresh website design, streamlined advertising, and an expansive marketing strategy. This plan aimed not only to address the immediate issues but also to lay a solid foundation for Kryptek’s long-term growth.

Central to our strategy was the reinvention of Kryptek’s website. The goal was to develop a platform that was not just functional but sophisticated, user-friendly, and reflective of Kryptek’s innovative ethos. We dove into the specifics of user experience (UX), choosing fonts and color schemes that resonated with Kryptek’s brand identity while enhancing the site’s accessibility and aesthetic appeal. The new UX design prioritized ease of navigation, ensuring that customers could effortlessly browse and purchase products.

In revamping Kryptek’s website, we not only enhanced its usability with intuitive UX, modern fonts, and a natural color scheme, but also elevated the customer experience by transitioning from flat product images to dynamic model-based photography and videos, showcasing the apparel in action and driving immediate improvements in engagement and sales.

Collaborating closely with Kryptek’s team, we worked meticulously to revamp the site’s look and feel. The choice of fonts was critical; we selected modern, readable fonts that mirrored the brand’s forward-thinking approach. The color palette was carefully curated to evoke the rugged, outdoor essence of the brand, utilizing earthy tones and contrasting accents to create a visually engaging experience.

The Results Matter

Usability for customers was a paramount consideration. We streamlined the purchasing process, making it intuitive and hassle-free. This focus on customer experience extended to the presentation of products. Recognizing the importance of high-quality imagery in e-commerce, we shifted from flat product photography to dynamic shots featuring models and videos. This approach allowed customers to see the products in action, providing a clearer understanding of the fit, functionality, and style of Kryptek’s apparel.

The introduction of video content added an immersive dimension to the customer experience. These videos not only showcased the products in various settings but also highlighted their practical application, providing customers with a comprehensive view of what they could expect from their purchases.

This entire transformation, although ambitious, was achieved within the stringent three-week deadline. The result was a remarkable turnaround for Kryptek. The new website, with its enhanced UX, appealing design, and improved e-commerce functionality, led to an immediate improvement in customer engagement and sales. In retrospect, this project with Kryptek was more than a professional undertaking; it was a journey of aligning visions and expertise to create something truly extraordinary. It exemplified the power of collaboration and innovation, reinforcing the belief that when like-minded professionals come together, they can overcome challenges and achieve remarkable success.